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According to articles in the Boston Herald, this year's Red Sox catch phrase,
(See for instance
http://www2.bostonherald.com/news/local_regional/cowb10092003.htm )
"Cowboy Up" is trademarked by Wyoming West Designs of Jackson, Wyoming,
"for clothing, in 1993" (October 9) and a special task force has been
cracking down on the sale of "Cowboy Up" knockoffs (October 14, Regional).
See http://business.bostonherald.com/businessNews/business.bg?articleid=473 .
A web search found that Wyoming West Design is one of a number of
licensees of the "famous Bucking Horse & Rider mark" -- apparently
a trademark of that big square state. That makes sense.
I don't understand how a phrase can be trademarked or otherwise
protected as intellectual property. I understood that as a brand
name it could be, but just as a Halloween mask with the phrase
"Guess?" wouldn't be confused with designer jeans, how could there
be any confusion or dilution of a mark for Western wear by towels
or T-shirts bearing the phrase?
--
- David Chesler <chesler@post.harvard.edu>
A Bronx boy who moved to Boston in October 1986,
and who hasn't been to a major league game since
before the strike and the advent of interleague play
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