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http://www.commondreams.org/news2004/1215-01.htm
EXCERPT:
Dow Corning had already been found guilty of fraud for hiding the
dangers of silicone breast implants when they hired a PR company to
promote a womans choice as a counter to the negative publicity
created by the verdict.
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www.humanticsfoundation.com/coleah.html
www.humanticsfoundation.com/andysposse.htm#Coleah&Polevoy
Coleah Sep 3, 4:34 pm
Newsgroups:alt.support.breast-implant,misc.health.alternative,misc.kids.health
From: "Coleah" <i...@whines.com> :
....you don't want sane women to even have a choice about implants.
~~~~~~~~~~~
FULL PRESS RELEASE:
FOR IMMEDIATE RELEASE
DECEMBER 15, 2004
9:45 AM
CONTACT: Stray Dog Media
Melissa Weiner, 505-920-4006
straydogmedia8@aol.com
Talespin Reveals the Greatest PR Mis-Steps in Media History
WASHINGTON -- December 15 -- There are some things in the world that
are universal, even unavoidable. But in the world of Public Relations
there are some things that need not have been. Talespin takes you
around that world the world of PR activity gone wrong. You will go
from the US to the UK, from Australia to India to learn from the
experiences of PR Pros in sports, politics, business media and big
brands. Top celebrities who have publicly trashed their sponsors
products, PR stunts that cost sports teams a victory and turned the
fans against the sponsor, medical disasters turned into a matter of
personal choice. Gerry McCusker takes you behind the scenes of these
compelling, sometimes shocking, stories, looks at the actual
situations addressed, the Public Relations operation that followed,
and the subsequent fall-out. He also discusses damage limitation,
where it has helped and where it has just compounded an already bad
situation.
Some of the PR events included:
Ford and Firestone initially tried to stone-wall media by saying there
was no problem with the Ford Explorers, even though the SUVs were
turning over and drivers deaths were mounting.
Starbucks pressed 9/11 rescue workers to pay $130.00 for water to help
bring those injured out of shock. When workers thought they were
overcharged, Starbucks fought back.
Coca-Cola and Pepsi took the Indian Government to court when they were
accused of using pesticides in their drinks rather than hiring an
independent testing company to challenge the accusation.
Dow Corning had already been found guilty of fraud for hiding the
dangers of silicone breast implants when they hired a PR company to
promote a womans choice as a counter to the negative publicity
created by the verdict.
Volkswagen refused to halt their direct mailing campaign with an
envelope labeled, Suspicious Package even though a recent terrorist
bombing had put the UK on alert and potential customers were fearful.
Gerry McCusker MSc PR, Consultant, Lecturer, Writer and Author has
placed a live Santa Claus on a bicycle fixed to a Melbourne billboard,
7-storeys off the ground, enrolled the Hartford Police Motorcycle Unit
for a photo-call with Scottish international football stars and
persuaded a client to send him to Kennebunkport, USA to sample the
ales and foods of Microbrewery pubs just some of Gerry's most inspired
and occasionally selfless PR ideas.
Gerry has worked at director level in the PR consultancy, advertising
agency and copywriting-for-design environments, has published academic
research into audio brand identity and is a former lecturer at Glasgow
Caledonian University. In addition to running his own consultancy, he
regularly strums a handcrafted Haruo T20 acoustic guitar and plays in
defense for any football team willing to field him. Some of Gerry's
published work includes, "Talespin PR Disasters", "PR and the Audio
Logo", "Countering the e-buzz", "Pulling TheWool From Their Eyes" and
"Good News Is No News".
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