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June 2004
Home / Business / Trademark

Online Trademarks are just a few clicks away.

Scroll down to read customer comments and reviews about companies that can register your federal trademark. Compare prices and reputations of the major online trademark players.


As many marketing professionals know, branding is an essential part to building a successful business identity. As an entrepreneur or business professional, it is important to protect your corporate name or the name of your goods and services by registering your trademark. While registering a trademark does not require an attorney, when doing so you must comply with all requirement of the trademark statute and rules, making it a very exact and detail oriented process. That is why many knowledgeable professionals and savvy business owners turn to online services to register their trademark for a dependable, accurate and hassle-free solution.

What is a Trademark?

First let's define a trademark (or "mark") as any word, term, name, design, slogan, symbol or other distinctive item that serves to identify a specific product brand. It is used in commerce to identify and distinguish the goods of one manufacturer or seller from another, and to indicate the source of the goods.

What Marks the Spot?
A trademark or service mark uses of the designations "TM" or "SM" respectively. These designations usually indicate that a party claims rights in the mark and are often used before a federal registration is issued. Only once a trademark is actually registered with the U.S. Patent and Trademark Office is it proper to use the federal registration symbol (the letter R enclosed within a circle - ®). Even though an application is pending, the registration symbol may not be used before the mark has actually become registered.

A Trademark Establishes Rights

Lets look at some of the advantages that are gained by federal trademark registration:

  • The right to put the registration notice "®" after the mark, which notifies others of your trademark registration
  • Provides access to federal courts
  • Deters use of the mark by others
  • Protects the registrant's ability to expand its use of the mark nationally
  • Allows the registrant to stop the importation of goods that use infringing marks. Also if the mark is kept in continuous use for five years after the registration date, the registrant reserves the right to immunize the mark from certain infringement actions.

The Search Is On

The trademark process begins with a search of the federal trademark database for direct conflicts. Because millions of new businesses, products and services are created each year, conflicts between trademarks, even those that may appear to be original or unique, are extremely common. While it is not necessary to hire an attorney to file a trademark application, it is often a good idea to have an attorney review the results of a trademark search since many marks can be considered "confusingly similar” and should be analyzed in the context of trademark law. Some online services will have trademark attorneys carefully analyze your search results and provide a written opinion for an additional fee.

Owners of trademarks are entitled to bring infringement suits against others for the use of identical or confusingly similar marks. Successful infringement actions can force the losing party to stop using the offending trademark. It is therefore extremely important to conduct a thorough trademark search prior to using a particular mark. Online services offer comprehensive federal/state and common-law searches so you can rest assured that your trademark is unique and you can then move forward to the next step of preparing your application for submission with the United States Patent and Trademark Office.

Costs to Consider
Online trademark search services can cost from $75 to $500 depending on if you purchase a standard search on the federal/state level or a comprehensive one to one that includes a common law search to the most costly which includes all of the afore mentioned as well as an international search. The fee to prepare a federal trademark application can range from $149 to $349 depending on the services provided additional to preparing the application. The USPTO application fee of $335 is separate fee from the application preparation. The same basic services from an attorney can cost upwards of $1000.

How Long Will This Take?
You can expect to spend 10 to 30 minutes filling out forms if registering your trademark online. Most services will allow you save your work and come back later so all the information does not have to be inputted in one sitting. Most search and registration services can be completed within 3-4 days and some online services can complete the process within 24 hours with rush charges.

Trademark Registration Fast, Easy and Smart
Many companies that offer online trademark registration provide their clients with a 100% satisfaction guarantee on their services, available customer service and legal document reviewers that examine your information for completeness and other common errors. Just as each trademark is unique, the diversity of services offered by online companies is immense. For a complete listing of reviewed sites that offer trademark registration services online and how they compare as far as ease of use, price, specific services offered and customer service please click here .

Federal/state and common-law

What Is The Difference Between A Federal/State Trademark Search and a Common Law Search?

Federal and state trademark searches scan for identical or "confusingly similar" marks in both the federal register and the registers of each state. Common law searches seek out all instances of actual use of a trademark, regardless of whether the mark has been registered. It must be remembered that first use of a trademark establishes its ownership in a particular geographic region. As a result, even if a particular mark has been registered with state or federal governments, it could not be used if another company has common law rights to that mark within a certain geographic region. This could preclude the use of a desired mark in large regions of the country, including large metropolitan areas. Consequently, any company that desires to expand in the future, or market itself on the Internet, should invest in a common law search, in addition to Federal and state searches.

Sites that offer Trademarks

Legalzoom Avg Review Score: 4.83
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Legal Spring Comments: In one month, Legalzoom files more trademark applications than their next closest competitor does in an entire ... more ... Avg Review Score: n/a
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Legal Spring Comments: is one of the legal entity forming powerhouses on the Internet today. Very few online incorporators ... more ...

Allmark Trademark Avg Review Score: n/a
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Legal Spring Comments: Allmark Trademark has several packages available. These package cost more money than several of the other options in ... more ... Avg Review Score: n/a
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Legal Spring Comments: has a three step approach to filing a trademark. Trademark Search, Application Process, and ... more ...

The Trademark Company Avg Review Score: n/a
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Legal Spring Comments: The Trademark Company is a professional LLC that focuses on trademark related products. If you have experience with ... more ...

Trademarks, Etc. Avg Review Score: n/a
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Legal Spring Comments: Trademarks, Etc. is a targeted trademark process. Their web site is easy to follow. They actually provide a phone ... more ...

Juris Counsel Avg Review Score: n/a
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Legal Spring Comments: Not much is known about Juris Counsel. If you have experience with this company, please submit a review. ... more ...

If you know of a company not listed here that provides Trademarks, please let us know by sending a message to our content division.


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